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Latin America Ecommerce Guide

Brazil Ecommerce PIX: Why International Businesses Can't Ignore Latin America's Largest Online Market

Brazil has the largest ecommerce market in Latin America, a population of more than 210 million people, and one of the world's fastest-growing digital payment ecosystems. With Brazil ecommerce PIX, international Shopify merchants can offer one of Brazil's most trusted payment methods without needing to establish a Brazilian company.

210M+ Population
150M+ PIX Users
No Brazilian Entity Required
Shopify Native Checkout
Brazil ecommerce PIX opportunity β€” international businesses selling to Brazil using PIX on Shopify
210M+
Population in Brazil
150M+
Individuals and businesses using PIX
90%+
Internet penetration in urban areas
35+
Eligible merchant countries

Brazil Is Too Big to Ignore

If your ecommerce business is looking for its next growth market, Brazil should be at the top of your list.

Brazil has the largest ecommerce market in Latin America, a population of more than 210 million people, and one of the world's fastest-growing digital payment ecosystems. Millions of consumers buy online every day, creating a huge opportunity for international merchants.

Until recently, accepting local Brazilian payments was a major challenge for overseas businesses. Today, that is changing. With Brazil ecommerce PIX, international Shopify merchants can offer one of Brazil's most trusted payment methods without needing to establish a Brazilian company.

Whether you are a sole trader or an established business, selling to Brazil has never been more accessible.

Why Brazil Is One of the World's Most Attractive Ecommerce Markets

Brazil combines a large population, increasing internet access, mobile-first shopping habits and rapid adoption of digital payments.

Brazil in Numbers

  • Population exceeding 210 million
  • Largest economy in Latin America
  • More than 90% internet penetration in urban areas
  • Hundreds of billions of dollars in annual ecommerce sales
  • Millions of online shoppers purchasing every month
  • One of the fastest-growing digital payment markets worldwide
  • PIX used by well over 150 million individuals and businesses

For international ecommerce brands, Brazil represents one of the largest untapped cross-border opportunities outside North America and Europe.

Why Cross-border Ecommerce Brazil Is Growing So Quickly

Consumers in Brazil increasingly purchase from international online stores. They actively search for:

Premium international brands
Unique products unavailable locally
Better pricing
Specialist products
Digital services
Subscription products

Improved logistics, international shipping and local payment methods have removed many of the barriers that previously discouraged overseas merchants. For businesses planning international expansion, Brazil deserves serious consideration.

Selling to Brazil Starts with Local Payment Methods

One of the biggest reasons international checkouts fail is payment friction. Brazilian customers expect to see familiar payment options. If they cannot pay using trusted local methods, many simply abandon their purchase.

This makes Brazil payment methods one of the most important factors affecting ecommerce conversion rates.

Popular payment methods include:

PIX
Credit Cards
Debit Cards
Digital Wallets
Installment Payments
Bank Transfers

Among these, PIX has become the clear market leader for everyday online payments.

What Is PIX?

PIX is Brazil's instant payment network developed by the Central Bank of Brazil. It enables customers to pay instantly, 24 hours a day, every day of the year.

Payments are completed within seconds using:

QR Codes
Mobile banking apps
PIX Keys
Copy and Paste payment codes

Unlike traditional bank transfers, customers receive immediate confirmation and merchants receive instant payment notifications.

PIX payment integration on Shopify checkout for Brazilian consumers

Why Brazilian Consumers Love PIX

PIX has rapidly become one of the country's favourite payment methods because it offers:

Instant payments
No waiting for bank processing
Mobile-first experience
Secure transactions
Available 24/7
Widely supported by Brazilian banks
Simple checkout experience

Today, PIX is used for ecommerce, retail, subscriptions, utilities, restaurants and everyday purchases. For many Brazilian shoppers, paying with PIX is now as natural as using a bank card.

Why International Businesses Should Offer PIX

Adding PIX to your checkout removes one of the biggest barriers preventing Brazilian shoppers from completing purchases.

Benefits include:

Higher checkout conversion
Better customer trust
Local payment experience
Faster payment confirmation
Reduced checkout abandonment
Access to millions of PIX users
Competitive advantage over stores offering cards only

For Shopify merchants, adding PIX can significantly improve the customer experience when targeting Brazil.

International Businesses That Can Now Sell to Brazil Using PIX

One of the biggest changes in recent years is that businesses no longer need to be based in Brazil to offer PIX through supported payment providers.

Depending on your payment provider and business eligibility, merchants registered in many countries can now sell to Brazilian consumers while accepting PIX through Shopify.

This creates significant opportunities for international ecommerce brands looking to expand into Latin America without opening a Brazilian legal entity.

International businesses selling to Brazil from abroad using supported payment providers

Eligible merchant countries include:

Australia
Austria
Belgium
Bulgaria
Canada
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Netherlands
Norway
Poland
Portugal
Romania
Singapore
Slovakia
Slovenia
Spain
Sweden
Switzerland
United Kingdom
United States

Whether you operate as:

A sole trader
A limited company
An ecommerce brand
A digital business
A subscription service
A software company
A retailer

You may now be able to offer PIX to Brazilian customers through your Shopify checkout. This removes one of the biggest historical barriers to entering the Brazilian market.

Why Shopify Merchants Should Consider Brazil Next

Many Shopify merchants focus first on North America or Western Europe. However, Brazil offers:

A massive customer base
Strong ecommerce growth
Increasing purchasing power
Mobile-first consumers
High digital payment adoption
Growing demand for international brands

For businesses already shipping internationally, expanding into Brazil can become a natural next step.

How CartDNA Helps You Accept PIX on Shopify

CartDNA connects supported payment providers directly into Shopify's native checkout. This allows eligible merchants to offer PIX alongside their existing payment methods while maintaining a seamless checkout experience.

Learn more about our Brazil payment solution:

Brazil PIX Payment Guide

Explore our dedicated PIX payment method page:

PIX Payment Method

Why Brazil Should Be Part of Your Global Growth Strategy

International ecommerce is becoming increasingly local. Customers expect local currencies, local languages and local payment methods.

Brazil represents one of the largest ecommerce opportunities available today. Adding PIX helps international businesses provide the checkout experience Brazilian consumers already trust.

If Brazil is part of your international growth strategy, offering PIX should be one of your first priorities.

Frequently Asked Questions

Can international businesses accept PIX?

Yes. Many international businesses can now offer PIX through supported payment providers without needing a Brazilian company, subject to provider eligibility and onboarding requirements.

Can sole traders accept PIX?

Yes. Sole traders in supported countries may be eligible to offer PIX through participating payment providers.

Why is PIX important for ecommerce?

PIX is one of Brazil's most widely used payment methods. Offering PIX helps reduce payment friction and can improve checkout conversion for Brazilian customers.

Can I add PIX to my Shopify store?

Yes. CartDNA enables eligible Shopify merchants to integrate supported PIX payment providers into Shopify's native checkout.

Ready to Sell to Brazil?

Brazil is one of the fastest-growing ecommerce markets in the world, and local payment methods play a critical role in winning customer trust.

With CartDNA, eligible international merchants can bring PIX into Shopify's native checkout and create a seamless payment experience for millions of Brazilian shoppers.

Learn how to start accepting PIX today: