Nabeyond ltd t/a CartDNA is a CartDNA is a Shopify Payment App Development Partner
Control risk. Reduce disputes. Scale safely.
Your business is growing. With growth comes increased exposure to fraud, chargebacks, and payment instability. The goal now is clear. Strengthen your controls while maintaining strong conversion and customer experience.
Medium-risk merchants sit between stable and high exposure. You are growing, but your transaction patterns are becoming more complex.
You may see more new customers, cross-border activity, and increasing disputes.
As you scale, you attract new customer segments. Not all of them are reliable. More traffic sources, campaigns, and payment methods increase complexity.
Without stronger controls, losses can rise quickly.
New customer exposure
Cross-border risk
Rapid order growth
Dispute increase
Medium-risk merchants must act early. Ignoring signals leads to high-risk status.
At this stage, basic controls are not enough. You need structured rules and active monitoring.
Apply stronger checks for high-risk orders such as new customers or high-value transactions.
Track behaviour patterns and respond quickly to unusual activity.
Separate trusted customers from unknown traffic. Apply different rules.
Analyse dispute reasons and fix root causes, not just outcomes.
Update rules regularly based on performance data.
Medium-risk merchants often over-correct. Too many restrictions reduce sales. Too few controls increase losses.
The solution is targeted protection.
Not all payment methods behave the same. Medium-risk merchants must review performance per method.
Chargebacks are one of the biggest risks at this stage. Prevention must be proactive.
You cannot manage what you do not measure. Medium-risk merchants must track performance consistently.
CartDNA helps medium-risk merchants understand where risk is increasing and how it impacts conversion.
Important: Chargeback support is available only for merchants using CartDNA payment processing. Third-party processor users should use their provider tools.
If risk is not controlled, medium-risk merchants can quickly become high risk. Take action early to stabilise your performance.
A merchant with moderate exposure to fraud or disputes, often due to growth, new customers, or cross-border sales.
When chargebacks exceed 0.9% or fraud and disputes increase consistently.
Only where needed. Use targeted rules instead of blocking all transactions.
Weekly, and after major campaigns or market changes.
Do not wait until problems grow. Strengthen your controls and scale safely.
